Every business needs a well thought and designed marketing tool that will creatively and effectively showcase their products and services. There are basically a lot of choices to choose from: letterhead, special event brochures, catalogs, posters, newsletters, product sheets, and presentation folders among others.
With the availability of powerful printing and designing software, businesses can now create materials in just a short time. Because conveying a professional image is critical to get attention in the market, quick and easy printing is conveniently possible.
Among the marketing materials available today, there is one that is often overlooked by many business owners: the postcards. Postcards are actually a unique and powerful way of marketing a business. They are the ice cream topping in a cake. Unknown to many business owners, post cards are effective to use during trade shows. Just like business cards, post cards give customers a quick and good overall view of a business. People can grab it in your booth, keep it in their bags, and read them later. Because they are exceptionally cheap to produce, you can stock up as many as you want to use during the trade show.
Many business owners create multiple post cards and stick them in their trade booths to create an appealing show. If you are planning to attend a trade show soon, here are tips for you to consider in designing your post cards:
Create a remarkably attention-grabbing post card design.
Because many other businesses will be contending for your prospects attention, it is critical that your post cards are striking and eye-catching. They should be able to pull attention to your booth in just a few seconds and encourage them to pick up your cards. You can consider a catchy headline or photo printed in high resolution that will easily catch peoples eyes.
Present your contact information completely and compellingly.
Keep in mind that your post cards serve as mini billboards. They represent your business and serve as your face in the crowd. So, it important that you present your contact information such as your business name, address, contact number, and email completely. Anything that would encourage your target customers to respond immediately should be included in your post cards. Make sure to deliver the information loud and clear to ensure your message is delivered and received accurately.
Include a special offer.
When it comes to postcard printing, you need to take advantage of every space available. So, consider printing your headline and contact information in front and print special offers at the back. This would surely attract peoples attention. You can consider printing a discount coupon at the back or a free gift item a customer can redeem when they visit your store. These can help you get customer response as quickly as you desire.
Design your trade booth similar to your post cards.
Keep in mind that you are handing out your post cards in your booth. So, why not take advantage of every opportunity presented to you to entice as many customers are you can? Why not design your booth similar to your post cards? Just make sure that your design is not similar to last years design. Showcase your creativity with a new and fresh design this year.
Reuse your postcards.
If at the end of the trade show many post cards are left, do not throw it away. You can still use these cards as attachment to your traditional mails long after the show is over.
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