Those running a dollar store are always looking for new and different strategies to excite their customers. They realize keeping everything the same month after month soon becomes boring and shoppers begin to head for the competitor stores in search of something new and different. Fortunately the party department offers many opportunities to change things up. Whether it is a holiday, an annual celebration, or a local school activity there is always the opportunity to add new and different merchandise. In this article I present simple tactics to add to your dollar store marketing plan. These ideas can add a temporary new look to your store. They will also excite some shoppers. Of the most importance; they will help build sales.
· End cap displays of the local high school colors
Successfully running a dollar store involves becoming a part of the local community. One easy way to meet this goal is by offering decorations and party supplies in the colors of the local high school. Fill an end cap just before the biggest game or other school event and watch the excitement build as the event approaches.
· Bulk party displays to celebrate holidays
Assemble large, very visible party displays for all major holidays. In fact, good dollar store marketing dictates you start with party goods and build sales by adding complementary items as well. Not only will party and picnic supply sales grow, but so too will sales for other departments being featured in these promotional displays.
· Rotate different birthday end cap displays
There will be times when you just can’t think of a good event to celebrate in your store. Use the proven fall-back – birthdays. While these items sell best once school starts and then through winter and spring, there is never a wrong time to add birthday to the end cap mix in your store.
· Try newborn baby, anniversary or wedding displays
The list of potential end cap and lobby display/party ideas is almost endless. Effective dollar store marketing includes knowing as many of the options, and then planning and developing an in-store display or celebration for the most widely recognized celebrations as possible.
· Early in the season try a barbeque, luau or picnic display
Those running a dollar store can expect questions about the arrival of spring and then summer merchandise. Eager shoppers will be asking about the specific products coming, as well as the arrival dates. Celebrate the new season by adding end caps, window displays and lobby displays of the best, hot selling items for each season.
To your dollar store marketing success!
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